Topic page for matt atkinson at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of matt atkinson articles and analysis

Articles: 14 Results
Matt Atkinson: next move after departing in Tesco restructure
September 09, 2015 by Daniel Farey-Jones

Saga hires former Tesco CMO Matt Atkinson

Matt Atkinson, the former Tesco marketer, is joining the over-50s holidays and financial services company Saga as group CMO.

Jill Easterbrook: chief customer officer, Tesco
June 03, 2014 by Matthew Chapman

Tesco makes Jill Easterbrook top marketer as Matt Atkinson becomes head creative

Tesco has made its chief marketing officer Matt Atkinson its chief creative officer and handed Jill Easterbrook its chief customer

Tesco CMO Matt Atkinson
April 24, 2014 by Matthew Chapman

Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'

Tesco chief marketing officer Matt Atkinson said brands should not stereotype mothers, and believes Tesco connects with mums by helping

Tesco chief executive Philip Clarke expected to announce 6% fall in annual profits
April 14, 2014 by Ben Bold

Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall

Tesco is expected to announce another year of declining sales and a 6% year-on-year shrinking of profit to 拢3.24bn, placing

Philip Clarke: Tesco boss endorses chief marketing officer Matt Atkinson
April 10, 2014 by Matthew Chapman

Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand

Tesco's chief executive Philip Clarke has backed chief marketing officer Matt Atkinson with an internal memo claiming Atkinson still figures

Matt Atkinson: Tesco chief marketing officer
April 09, 2014 by Matthew Chapman

Tesco chief marketing officer Matt Atkinson's position under threat, claim reports

Tesco is reportedly set to sideline its marketing head Matt Atkinson as boardroom strife at Britain's biggest supermarket continues.

Tesco is moving towards a "dog culture", says CMO Matt Atkinson
October 10, 2013 by Rachel Barnes

'Are you more cat or more dog?' asks Tesco CMO Matt Atkinson

Matt Atkinson, Tesco's chief marketing officer, believes companies must have the right culture in place - and "be more dog"

Mobcast: Tesco bought the ebook library company for a reported 拢4.5m last year
April 26, 2013 by Matthew Chapman

Tesco aims to create London-based 'digital campus'

Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it

Philip Clarke: Tesco chief appears on website to reassure customers
February 15, 2013 by Ben Bold

Tesco tackles horsemeat scandal with website showing food suppliers

Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply

Matt Atkinson: Tesco's chief marketing officer outlines spring ad campaign
February 14, 2013 by Ben Bold

Tesco aims to re-engage consumers with 'new conversation' in spring ads

Tesco has outlined its ambitions for a spring advertising campaign that it promises will engage British consumers in "a new